The Best UK Loyalty Cards and Apps in 2023


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Hello everyone! Here at the Wilderness we’re a huge fan of loyalty schemes. So long as you don’t use them to buy more than you need to, they’re often extremely rewarding for getting you some extra freebies. Today we’re looking at the Best UK Loyalty Cards and Apps out there in 2023.

Given these days you can don’t require physical loyalty cards, and can put them on a phone we’re advocates of signing up to as many as you can – even irregular usage can add up to a fair amount of saving.

If a loyalty scheme is in this list, it’s something we think is worth your phone space anyhow – we’re focused only on those schemes that offer particular benefit.

Just remember to treat loyalty cards and apps as a nice bonus – unless there’s a very particular advantage you get, they shouldn’t drive you to spend more than you need. Sometimes you need to mentally remind yourself of this!

However, if you think there’s a top UK Loyalty Card or App we’ve missed we’d love to hear from you about it, so please do drop us a line!

Best UK Supermarket Loyalty Cards and Apps in 2023

Supermarkets are great territory for loyalty cards – it’s shopping for essentials that you’re very likely to be buying anyhow, and can be relatively high value.

Most supermarkets have a loyalty card or app, but we’ve written some extended reviews of what we think are the Best UK Supermarket Loyalty Cards and Apps.

Tesco Clubcard

Tesco Clubcard Review – The Tesco Clubcard loyalty card has a decent basic earnings rate, but has huge advantage when cashing in your vouchers with Tesco’s partners where they over have 2x value.

Lidl Plus

Lidl Plus Review – Lidl is one of the cheapest UK supermarkets to begin with, but also has an excellent loyalty card which offers additional rewards at various points of monthly spending, alongside regular vouchers on specific products.

Asda Rewards

Asda Rewards Review – Asda have relatively recently revamped their loyalty card which offers some extremely generous rewards for purchasing specific products or specific ranges, in the form of missions and star rewards.

Asda Rewards Loyalty Card Review Header


MyWaitrose Review – MyWaitrose is the most personalised of the UK Loyalty Schemes, offering you some excellent discounts on specific items. It’s a little bit fiddly to use in practice though, but rewarding if you do.

Morrisons More

Morrisons More Review – Morrisons More is the loyalty scheme from the Morrisons supermarket brand. It’s rewarding when buying in store products, and has the advantage of also giving loyalty points for fuel. It’s also relatively simple compared to other supermarket loyalty scheme.

Nectar Card

Nectar Points Maximisation – We think Nectar is a step behind some of the other UK Supermarket loyalty scheme/programmes, but we have a guide here to maximising your Nectar points here.

Best UK Restaurants and Lunch Loyalty Cards and Apps in 2023

Most UK Restaurants and Lunch loyalty schemes operate on a “stamp” basis where you get a little reward after a series of visits. If you’re an office worker visiting these pretty regularly, it makes sense to grab a card for these:

MyMcDonalds Rewards

MyMcDonald’s Rewards Loyalty Review – Initially rolled out in the US, MyMcDonalds has now come to the UK as well. You earn points for spending which can be redeemed at various tiers, and there’s regular offers that appear within the app for special promotions.

Pret Perks

Pret Perks Review – Pret Perks is a per visit loyalty scheme, which rewards you with a bonus item on a 10th visit. Given just how many office workers get their daily lunch or breakfast at Pret, it’s worth a look.

(NB: We also have an article on if the Club Pret coffee subscription is worth it here).

Greggs Rewards

Greggs Rewards Review – Greggs Rewards acts differently to other loyalty schemes as you have to pre-pay into a wallet, but then get rewarded after 9 purchases in a specific category (hot food, breakfast etc.) with a free one.

Leon Club

Leon Club Review – Leon Club is the loyalty scheme from restaurant chain Leon. 10 points are earned on each £ you spend in store, and at 3000 points can be converted into a free meal. When worked out, it’s very generous – a free dinner after every 3-4 meals or thereabouts.

The logo of Leon Club Loyalty Card for our review

Itsu Butterflies

Itsu Butterflies Review – Healthy lunch brand Itsu has a new butterflies here, where in exchange for spending £5 in store you’ll get a “butterfly stamp” – collect 8 and receive a free meal.

If you enter code 66950 when signing up you’ll get a free butterfly!

Best UK Coffee Loyalty Cards and Apps in 2023

Coffee was really one of the products that started use of the loyalty card in a big way – these very much tend to act on a stamp type basis.

Costa Coffee

Costa Coffee – Costa’s scheme is particularly beneficial. You only need 8 stamps, rather than 10 to get a free coffee and they’ll give you a bonus green stamp if you use a reusable cup, making it a free coffee with every 4 drinks. There are also fairly regular Costa Friday’s promotions as well. (If you’re not a member, signing up with our link will get you 5 free stamps on your first purchase).

Cafe Nero

Cafe Nero – The Cafe Nero loyalty card / app is a free drink after 10-stamps program, although in practice, Cafe Nero run fairly regular promotions which let you earn bonus stamps. You’ll also earn an extra stamp for using a reusable coffee cup. Signing up with our link will get you a free bonus welcome coffee if not a member.

It’s also worth noting that you can make additional savings at Cafe Nero in two ways:

  1. If you have taken out any type of insurance or product with Compare the Market, you can use their Meercat Rewards app to get a QR code for 25% off Cafe Nero at any stage. (By the way, we’ve written a full review of Meercat Meals and Meercat Movies here)
  2. You can link a MyWaitrose card to your Cafe Nero rewards app to get 25% off Cafe Nero’s seasonal menu, and get a free coffee on linkage. You can find the option to link your MyWaitrose card in the “settings” menu within the Cafe Nero App.


RWRD – If you like an independent coffee shop, RWRD is the app for you. Beyond helping you find good independent coffee shops, it operates a stamp scheme for many of them – just touch in and it’ll record your loyalty visits.

Best UK High Street Loyalty Cards and Apps in 2023

Unfortunately the UK High Street has become slim pickings for good loyalty schemes given how tough times have been. We’ve love to add some more schemes to this section, so please do let us know if you have one.

Boots Advantage Card

Boots Advantage Card Review – Whilst Boots isn’t the cheapest, it’s Advantage Card scheme is absurdly generous, offering a minimum effective cashback rate of 5% and offers that can improve this further.

Superdrug Health and Beauty Card

Superdrug Health and Beauty Card – Rival Superdrug also has an excellent loyalty scheme with frequent good offers and an excellent base reward rate.

Best UK Travel Loyalty Cards and Apps in 2023

Again, travel isn’t a field which benefits much from loyalty owing to the nature of the product – but one of our absolutely favourite loyalty schemes can be found here so we’re featuring it! Rewards Rewards rewards is very generous, offering a rewards payout of effectively 10%. After 10 nights, you’ll get a voucher equivalent to the average cost of your 10 nights. There’s also other small advantages through their tiering scheme.

Virgin Atlantic Flying Club Review – Whilst Virgin don’t fly as many places as some rivals from the UK, for those making regular US or Caribbean trips will find Virgin Flying Club generally sees you earn rewards quicker than Avois.

British Airways Executive Club – Tied to the most well known flight loyalty scheme in the UK in the form of Avios. It’s highly popular owing to it’s link to British Airways and having quite a significant number of ways to collect points.

Best UK Fuel Loyalty Cards and Apps in 2023

If you’re not at one of the Supermarket petrol forecourts, it’s worth downloading the apps for the various other fuel providers like BP and Esso. We’ve written a full guide here to the UK’s best fuel loyalty schemes and apps.

Any questions?

If you have any questions about our list of the Best 2023 UK Loyalty Cards and Apps please let us know, and we really would like to hear about any we’ve missed! Just drop us a note in the comments below or via our contact us form.

And that’s it!

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2 thoughts on “The Best UK Loyalty Cards and Apps in 2023”

  1. I’ve got most of these but I’d also recommend The Co-op membership. You pay £1 but it’s one of the better schemes.

    • Thanks so much for reading Zoe – I agree! Our next couple of articles are going to be on Morrisons More and Co-Op membership, so I need to get both added to here as well.


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