Last Updated on 9 February 2026 by Dan Wilderness
Hello everyone – Lidl Plus is the loyalty scheme of discount supermarket Lidl, who opened fairly recently my neck of the woods. For a supermarket it’s had a hugely positive reaction from people locally, and I’ve started shopping there fairly regularly after being pleased with the quality relative to the price. Today I’m going to be looking at the Lidl Plus scheme and asking The Financial Wilderness’s classic question – is it worth it?
I love Supermarket loyalty schemes because whilst they’re unlikely to save you huge amounts of money each time, you’re doing so on essential goods that you’d be buying anyhow so any save at all is nice.
This is especially true when Lidl tends to be cheap anyhow – it and Aldi tend to consistently trade places over who is the cheapest UK supermarket even before loyalty schemes are applied.
Lidl is also a great place to try out some downshifting – this is where you try swapping a regular purchase for a cheaper equivalent at Supermarkets like Lidl. If you can’t taste a substantial difference, it can become a regular saving on your weekly shop!
Plus it all adds up over time and when you look back over a year, you can end up realising what you’ve saved is actually quite significant.
(Please note: Loyalty schemes change all the time so whilst everything is correct at time of writing, there is always potential for slight changes!)
Quick Verdict on Lidl Plus
We think Lidl Plus offers great value on already cheap shopping, particularly at the lower and higher spending hurdles.
Whilst Tesco Clubcard and Nectar are rewarding, they require accumulating points, whereas Lidl Plus provides more instant rewards.
What is Lidl Plus?
Lidl Plus is the Lidl supermarket loyalty scheme, available on your phone as an app only.
It’s a free service, but provides you with a variety of extras and rewards that can provide a benefit when shopping in the Lidl Supermarket.
What benefits do you get with Lidl Plus?
Weekly Item Specific Lidl Plus Coupons
Lidl Plus gives you coupons on a weekly basis, which are usually in the form of percentage based discounts against particular products or ranges.
I think the coupons are quite good and I usually find myself using at least one or two per shop. I also like that they’re often on ranges rather than specific items so you can get something for your taste.
For example, I’ve presently got one for 15% off of Lidl’s range of soft drinks, as opposed to being tied to a very specific product like orange squash.
You must activate your Lidl Plus coupons before you can use them, which can easily catch people out. Personally I check them as I’m parking up outside the store to double-check if there’s anything I want to take advantage of and make sure the coupons are in place.
Lidl Plus Bakery Discount
There’s also a bonus coupon you can activate in after 7pm each night, which will get you 30% off any remaining bakery items at Lidl.
You must activate this each day to use it – the activation isn’t continuous.
Examples of Coupons
To help illustrate the type of coupons you might get, I’ve included some of the coupons I had when originally writing this review.
I haven’t included the full list as it was a whopping 19 coupons this month (more than usual, 7-10 is common), but it should provide an example of the kind of discounts you might receive.
| Item | Coupon |
| Deluxe Range Sausages | 15% off |
| Deluxe Range Honey | 15% off |
| 200g Chocolate Bars, Fin Carre Range | 15% off |
| In Store Bakery Chocolate Croissant | 3 for £1.50 |
| Hortus Ready to Drink Gin | 20% off |
| Crownfield Museli Bars | 20% off |
| Lego Kids Clothing | 20% off |
| Deluxe Butter | 15% off |
| Birchwood Range Bacon | 15% off |
A tip for seeing more Lidl Plus Coupons
One tip – the home screen on Lidl Plus shows some coupons, but not all of them and some people don’t realise there are more!
If you click the coupons tab in the grey bar at the bottom of the Lidl Plus app you’ll get the full range of coupons available to you in a vertical scrolling list – we show this page in the next photo to illustrate:
A tip for getting the best value of Lidl Plus Coupons
It’s worth looking at what the T+C’s say is included with the Lidl Plus coupons, as sometimes you can find really generous items are included in a range.
For instance, getting a free fresh vegetable doesn’t sound that beneficial – but actually you can find a large bag of potatoes is included in the eligible item list and does represent quite a significant saving.
Lidl Coupon Plus – Monthly Targets and Rewards
In additional to the specific item coupons, Lidl Coupon Plus is the other main advantage of Lidl Plus.
What is Lidl Coupon Plus?
Lidl Coupon Plus is a scheme which runs every calendar month, and provides you with rewards as you hit various level of spending throughout the month.
A few key points:
- The Lidl Coupon Plus rewards are cumulative – so you’ll get all of these as you go through each target.
- Once you earn a target it’ll be credited to your account as a voucher which is valid for 7 days from the date earned.
- You’ll need to activate that voucher in the Lidl App and then it’ll be applied to your next shop when you scan it at the till.
Lidl Coupon Plus Spending Targets and Rewards
At the moment these are the Lidl Coupon Plus benefits that you’ll earn at each spending level:
- A free sweet treat from the bakery section when your qualifying spend hits £10 a month.
- A free fresh vegetable when spending more than £50 in a month.
- A free item from a selected product range when spending £100 a month. These vary each month, but expect something from a biscuit range as a good example.
- A free item from a Lidl range when spending £150 in a month. This has varied in the past but at the moment it’s something from their Italian range, with pasta, sauces and accompanying olives.
- A 10% off voucher for a shop when spending more than £250 in a month. (Notes: the 10% voucher is valid for a shop of up to £200, and has a couple of exclusions including alcohol, although buying alcohol will qualify towards getting to the £250 target).
We think Coupon Plus offers some good rewards, and we rather like that you get something quite often.
What are the value of the Lidl Plus Coupon Plus Rewards?
We’ve put together a table showing what we view as the value of each of the Lidl Coupon Plus Rewards at each step, using a representative example.
| Monthly Spend | The Reward | Value (Est.) | Verdict |
| £10 | Free Bakery Item | ~£0.50 | Best Value (5% return) |
| £50 | Free Fruit/Veg Item | ~£1.20 | Okay (2.4% return) |
| £100 | Free Biscuits/Cookies (Example) | ~£1.50 | Low (1.5% return) |
| £150 | Free Cien Deodorant (Example) | ~£1.80 | Low (1.2% return) |
| £250 | 10% Off Next Shop | Up to £20 | High Value of 10% (if doing a big shop) |
What this highlights is that you actually get one of the best rewards early – there’s a sweet spot in getting a free bakery item for just a simple top up shop.
Whilst it’s a spending target that realistically is only reached by higher spenders, the 10% off voucher at the £250 is one of the best deals in UK Supermarket loyalty.
If used to it’s full potential, the £10 off voucher creates an equivalent of a 5% cashback reward. When we’ve run our analysis looking for the best UK Supermarket loyalty programme, that’s the best single deal we’ve come across.
The catch is that 7 day rule – you must spend it quickly, so you’ll want to have a big shop due to come up! When we’ve earned this reward we’ve used it as an excuse to do a stock-up shop where we’ve restocked dry goods etc. en masse then worked our way through them over time.
You can see your progress against the Lidl Plus Coupon Plus targets on the main screen of the Lidl Plus app, as shown in the picture below.
Lidl Scratchcard / Wheel of Surprises
Whilst not a guaranteed benefit, Lidl Plus very often has an additional game where you’ll be credited with the chance to win something after each shop.
The format of this has varied – some times it’s been a scratchcard, sometimes a rewards wheel and sometime it’s been a little game for something Lidl are a sponsor for (like a penalty shoot out game during football tournaments).
The odds and what you get vary. The best of these games is the times when Lidl runs it as a guaranteed prize, which they’ve done with fruit and bakery items. I had a couple of wins of a punnet of strawberries which was worth £2 so a nice freebie.
Some games are chance based and even if you win, will give you a money off coupon on a particular items rather than something for free.
Remember the same rules apply as on other couples – you must click to “activate” after winning them for them to register at the till. They do not apply automatically.
An example of a Lidl Plus Scratchcard screen below:
Lidl Plus Birthday Doughnut
We’re into the smaller rewards now, but you can also get a free birthday donut with Lidl Plus! Loyalty apps can be great for birthday rewards, and we’ve put together a guide to UK Birthday freebies here.
Partner Offers (Jet2 / Cinema discounts etc)
It can be worth checking the “Partner Offers” module hidden at the top of the main Lidl Plus page – this can contain some good offers like cinema ticket discounts or £65 off a Jet2 holiday, which can be better than the underlying shopping rewards.
Discounted EV Charging at Lidl Stores
A newer feature of Lidl Plus is the ability to get discounted EV charging at Lidl Stores.
In the app, select “More” on the bottom bar to bring up the menu. Select into “Wallet” and add your card to enable the Lidl Plus discount when charging your EV in store.
If you repeat the process of selecting more in the bottom bar, you’ll also see a menu item for EV Charging which will allow you to find and activate chargers.
How do I get Lidl Plus?
Lidl Plus is entirely an app based loyalty scheme so you’re need to grab it off the App or Android Store to make use of the scheme – sign up is easy and just takes a few moments.
You can find links to download the app at the Official Lidl website right here.
Are there any negatives with Lidl Plus?
Nothing major, but we’d just note there can be an occasional “receipt glitch”. Lidl Plus usually create a digital receipt in the app for you, and it works nearly all of the time but very occasionally fails.
This can be annoying if you have an issue with a product and need to return it – we always suggest getting a physical receipt as well, just in case.
As above, we also dislike just how quickly the vouchers expire once earned, given only 7 days is permitted.
Is Lidl Plus worth it?
Verdict: We really like Lidl Plus and it’s pattern of regular rewards with genuine money off, and the largest 10% discount reward is substantial. Only gripe is opt-in’s and fast voucher expiry.
We’ve consistently found on just about every weekly shop we’ve had some kind of voucher we’ve actually wanted to use at Lidl – and walking away feeling like you’ve saved something is what a good loyalty scheme should do.
We think Coupon Plus is a particularly excellent part – it’s well designed, and the prospect of getting a freebie next time you visit does keep you coming back.
A few comments on this article referenced they don’t see Lidl Plus as being as beneficial as Tesco Clubcard and we have to disagree – whilst we think Clubcard is a good scheme, the continuos little benefits generally work out to a higher value than Clubcard points.
As we noted above, the 10% total shop discount for a £250 monthly spend at Lidl is the single best deal we’ve found in our UK Supermarket Loyalty Reviews. The flipside to this that hitting the milestone for this likely to be limited to families or big spenders though, as even with inflation £250 is a relatively big monthly number to hit.
Our own experiences with Lidl Plus have been very positive overall – we’ve had consistent small savings from vouchers and consistently hit the £50 and £100 spend bonuses, although as only a couple getting some bigger savings from the larger amounts something simply isn’t credible, limiting the benefits for us.
Irrespective, we’ve definitely found downshifting to Lidl from other supermarkets has saved us money overall.
There’s only two things we didn’t like about Lidl Plus and that’s the need to activate the vouchers each time – it’s easy to forget and an annoying hurdle to jump through, rather than having them apply automatically.
I also found the expiry of vouchers fairly fast – 7 days is not a lot and shops are not always weekly – a bit longer would be nice.
We took a star off for these issues in combination, but Lidl Plus is still an excellent loyalty scheme we’d recommend.
Advantages
- Loyalty scheme is one of the most generous available if you can hit the 10% shop discount milestone.
- Additional vouchers can provide some nice extra savings on a consistent, quick basis.
- We like regular treats via Coupon Plus
- Simple to scan and use in store
Disadvantages
- Fiddly need to opt in to vouchers to get benefits, including those earned through spend.
- Biggest benefits only achievable for those making higher spends in a single month.
- 7 day expiry of vouchers not always convenient.
FAQ’s about Lidl Plus
Yes you can, and given Lidl Plus works on the basis of providing rewards based on hitting spending targets it’s a sensible idea to do so. It maximises your chances of hitting the spend targets if it’s a combined effort between you and a partner or other family member!
In order to share your account, you’ll need one of you to sign up to Lidl Plus, then the other to also install the app but to log in under the same account – any spends or vouchers will then apply from both phones under the one account.
Slightly annoyingly, one of the things I think is weaker about Lidl Plus is that your coupons do not apply automatically unless you’ve activated them – not having done so is the most common reason, so double check.
Another reason can be that the item is not exactly the one on the coupon (if you’ve got one for milk for instance, it sometimes needs to be a particular size in order to qualify for the voucher).
Once done, the coupon should automatically apply when you scan your card at the till.
Yes, Lidl Plus is completely free and just requires you to download the app and sign up!
Unfortunately you need the app on your smartphone. Lidl Plus is now entirely an app based scheme and requires you to use the app to opt into vouchers and collect against milestones
Yes you can, as long as it’s visible enough to scan at the till it’ll work.
No, only during promotional periods, but these are pretty frequent.
Not in the sense of other loyalty schemes that you can earn or spend Lidl rewards at other shops. However you can find some additional offers from Partners for their own services within the Lidl Plus app. These offers tend to be date limited.
It appears some are and some aren’t – you should see some coupons for items you regularly buy, but also some others as well.
This wasn’t always the case – everyone used to get the same Lidl Plus vouchers.
How does Lidl Plus compare to other Supermarket loyalty?
Lidl Plus vs. Aldi
This one is easy – despite Aldi being Lidl’s biggest rival as a discount supermarket, Aldi does not presently generate a loyalty scheme.
Lidl Plus vs Other Supermarkets
The style of Lidl Plus is unique compared to all other UK Supermarket schemes, and so a direct percentage benefit calculation compared to Clubcard, Nectar etc. is impossible. However with the frequent rewards and vouchers, we believe Lidl Plus to be at the most rewarding end of UK loyalty schemes.
The trade-off to this is that it’s more complex than others – Nectar and Clubcard are both simpler for just earning as you spend.
And if you’d like to read about other supermarket loyalty schemes, we’ve got a review of Tesco Clubcard here, a review of MyWaitrose here, a review of Asda Rewards here, a review of Morrisons More here and a guide to the Nectar Card here.
And do check out our guide to the best loyalty cards and apps in the UK!
Any questions?
If you’ve made any particularly great savings or have questions about the app please do let us know! You can use the comments form below to get in touch with us.
And that’s it!
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If you spend £400 in any one month, do you get £20 off
I’m afraid not – the Lidl Plus terms and conditions cap it off after the £200 spend! Thanks for reading.
Once you have spent the first £250 – then you would be able to get 10% off your next spend. If the next shop was £150 (making you £400 total) then you will get £15 off the £150 shop. You need to how they say “Game the System” to optimise/maximise your discount. Personally I leave the last few £’s of may shop a month just below the £250 mark – then around the 27 to 30 of the month take it over the £250. This then activates the 10% discount off my next shop – which I aim to be £100 or more exlunding alcohol. This £100+ spend then also counts towards my new months spend -and and I’m on my way to that months £250 spend for another 10%, and on it goes. As I mention – you need to “Game the System”.
Absolutely useless loyalty program which rewards high-spend level rather than acutal brand loyalty. I have shopped at Lidl for over 23 years so I would say I am a loyal customer. However, I very rarely qualify for the coupons because as a single-person household, I cannot spend anywhere near £100 in a month, let alone £200! To use a current buzz-word, this is blatant discrimination against smaller households. don’t even get me started on the very short redemption times for any rewards earned (a matter of days only, mostly).
Lidl gives many Coupons discount but most discounted items not available in store. e.g. the 15% discount on Alesto Salted nuts. Only 2 Out of the 10+ types of nuts was available.
Same always happens most times when there is discounted coupon items.
I also got Money off voucher after spending quite some money in a month but then it did not accept the voucher when redeemed. Staff in store can’t help and advice to contact customer service. This seems to be a rip-off.
Hi Raj, I’ve also found that sometimes the offers can be occasionally difficult to get hold of – 9 times out of 10 I get what I’m after but it’s sometimes frustrating if that 1 is the one you really wanted! It seems less of a problem in their bigger stores but that’s not always practical
What I haven’t had is issues with the money off spend voucher – doesn’t sound like you got the best customer service there.
Thanks for reading, I appreciate it!
Bonjour je suis très satisfait de qualité de lidl
We have gave on it after a few weeks. To get a £2:00 reward for £100:00 of shopping is not worth the bother of the app and the vouchers were generally for nothing that we normally buy. Might just be our lack of awareness, but it does seem overly complicated for little reward……but, I could be wrong. I would be much keener to use Lidl, if they could get the basics, like continuity of supply.
Rewards are not worth the outlay. Coupons given for overpriced sub-standard produce. Also, 30% reduction on bakery foods that by 7pm are hard around the edges. 65% discount would be more realistic. Other supermarkets make huge reductions and don’t limit you.
On several occasions I have forgot to scan my phone at the checkout, so I end up not getting the special offers I have in the trolly discounted from my bill.There should be away of rectifying this problem after checkout.Why do we have to scan in the first place, other stores just give the discount as Yr item goes through the till.This is a way of lidl not actually giving u any discount at the till because you forget to scan Yr phone.Nothing more than a scam I reckon
It’s useless. Smal rewards for big spend. Example after spending £100 you can get ketchup worth £1. Better go to nectar Sainsburys or Tesco card.
Hi Ann, thanks for reading. I agree that Lidl Plus does reward bigger spenders, but disagree that alternatives are necessarily a better option (the equivalent of £100 on Nectar is only a 50p return, not even the ketchup). Clubcard is the same earnings rate, but we find our overall basket at Lidl tends to be slightly cheaper to begin with.
The £10 voucher at the £250 level is unbeatable in terms of supermarket rewards, but only families do realistically hit that level.
Lidl plus is against people who do not have an smart phone ans some people don’t and at present do not wish to have one, take a leaf out of morrisons book and return to club cards, tesco, sainsbury, boots and b and q etc do very well with cards. I would prefer now to shop here as I find you are unfair against certain shoppers.
Jak w??czy? w lidl plus wspólne konto
Hi Giorgio, translating your question that comes across as how do you get a joint account with Lidl Plus. There’s no formal joint account, but one of you can register and you can login on two phones at the same time to consolidate the benefits of your spending.
My wife nearly got roped into this scheme at the till, cashier made promises of all these wonderful deals and gave her a leaflet on how to go about getting started on the loyalty card scheme. Well first off my wife does not have a smart phone, she would have to buy a mobile with the internet on it to access this app. The outlay for a cheap mobile of this calibre is not worth it. She would have to buy the mobile at lets say £35 and then forever charge it up, pay the mobile phone company for use and then shop at Lidl and spend £35,000.00p just to recoup the money for the initial outlay of a cheap phone. All that for a free Strudel, no thanks. It just seems like data harvesting. Why not have a plastic card?? At the end of the day if the answer to that is saving the environment then i would argue that a mobile phone cover is plastic and so are plenty of lidl products ie yogurt pots. My Morrisons card has lasted 17 years and has in no way harmed the environment. Same argument can be applied to bank cards. Way too much hassle, and embarassing when your trying to pay for your shopping only to be lectured about an app by a cashier who does not know a customers circumstances. It is assumed we all have smartphones…. we don’t!