Last Updated on 22 November 2022 by Dan
Hello everyone! The Waitrose supermarket recently made some update to their loyalty programme MyWaitrose. As such we thought now would be the time to do review the new service and identify if we think MyWaitrose is worth it!
What is MyWaitrose?
MyWaitrose is the loyalty scheme for the Waitrose Supermarket, and has been around for a while.
Initially the MyWaitrose benefits provided were very general – free coffee in store, offers on newspapers etc. Whilst the coffee offer has recently made a return (which we’re pleased about) – MyWaitrose more generally has evolved…
Specifically, MyWaitrose has turned into an approach based on personalised offers, rather than having general benefits.
What are the benefits of MyWaitrose?
Discounted offers on Product Ranges
Like many Supermarket loyalty schemes, MyWaitrose will apply occasional discounts to ranges of products, such as purchases from the fish counter or items from the Waitrose No.1 range. These change multiple times but can be beneficial – keep an eye out for them in store as they tend to be quite heavily advertised.
Free MyWaitrose Coffee with every shop
Every time you shop at Waitrose you can now get a free coffee as part of your benefits. To take advantage, you’ll need to bring a reusable cup (no paper cups are provided in store anymore) and fill up at the coffee machine.
If you register your coffee at the till and scan your MyWaitrose card, your coffee will automatically be deducted from your final amount.
There is no minimum purchase required to get the free coffee – so a banana or cookie will cut it!
Free Waitrose Magazines
Waitrose have in-house magazines targeting food, drink and health and they’re usually pretty high quality – picking up these in store is free with a MyWaitrose card.
Discounts on the Waitrose Cookery School/Dry Cleaning
A long tenured benefit of MyWaitrose is discounts on classes at the Waitrose Cookery School and Johnson’s dry cleaning.
Personalised MyWaitrose Vouchers targeted to you
Each week, MyWaitrose will send you personalised vouchers which are based on your shopping history.
This is the biggest aspect of the new MyWaitrose and probably offers the largest benefit to most people, however it’s a bit fiddly in general.
One of the key differences is that now you’re reliant on having Waitrose’s mobile phone app to get the most out of the programme – but it can be worth it.
On a weekly basis (they update on a Wednesday) you’ll need to select these within the MyWaitrose app. The offers I’ve seen have been pretty beneficial – I’m regularly getting £1/£2 off products which I would be buying anyhow, and I often make use of the vouchers because they’re so personality.
However, it’s not without some issues….
How do I use the MyWaitrose Vouchers?
This is where the MyWaitrose approach becomes far more fiddly that it needs to be. In rival loyalty schemes like the Co-Op’s (which works on a similar “choose vouchers” basis) as soon as you’ve selected the vouchers, the benefit automatically applies as soon as you scan your loyalty card at the till.
MyWaitrose doesn’t do this – instead you’ll need to specifically remember you have a voucher for the product and have this scanned as well:
If paying at the till
Mention to the checkout person that you have a voucher, and then you’ll need to pull up the specific voucher on your phone and ask them to scan it.
If paying at a self-service checkout
If paying at self-service, scan your shopping first and then select finish and pay and scan your MyWaitrose card.
You’ll then need to select “Voucher” as an option when it comes to the payment choices, then select to use in store on your MyWaitrose phone app and scan the barcode it gives you.
Overall Review of MyWaitrose
The new MyWaitrose is slightly frustrating. On one hand the discounts themselves are very good, and have often been on essential items that I buy on a regular basis, meaning I’m actually making some good savings, particularly on premium goods.
We’re also really happy to see the recent reintroduction of the free coffee benefit as this was popular with users.
However it’s really difficult to look past the amount of hoops MyWaitrose requires you to jump through to actually use your vouchers by requiring you to scan them again, and it’s difficult to overlook this when rival schemes don’t.
You walk away feeling a little bit like MyWaitrose is designed to advertise the benefit of the vouchers, but hope you don’t actually use them as they’re likely to get forgotten – not really what a loyalty scheme is about.
As such, there’s things to like about MyWaitrose but with a few ease of use tweaks it would be significantly better.
Issues with scanning a MyWaitrose card or vouchers
When it launched, MyWaitrose had a few problems with people finding difficulties in scanning their MyWaitrose card/vouchers at the tills – even staff were struggling!
It’s much better now in general, but I’ll just pass on one tip – under the credit card machine there’s an additional scanner which tends to pick up a scan from a phone much better than the till point one.
Do you have any questions about the MyWaitrose loyalty scheme? We’d also love to hear your thoughts on your experiences using MyWaitrose and any big savings or issues – just leave a note in the comments below!
You might also be interested in our overall guide to the best UK Supermarket loyalty schemes out there.