Last Updated on 23 July 2026 by Dan Wilderness
Hello everyone! We continue our series on UK supermarket rewards schemes with a deep-dive review of Asda Rewards.
Asda Rewards operates a little bit differently than how some other supermarket loyalty schemes work. It is an interesting approach, but we will be applying our classic Financial Wilderness question to it: Is the Asda loyalty card actually worth it?
(Please note: Loyalty schemes change all the time, so while everything is correct at the time of writing, there is always the potential for sudden changes to reward values!)
Quick Verdict on Asda Rewards
Unfortunately Asda Rewards is one of those loyalty schemes that we think isn’t worth it. It started out excellent, but has been gutted and deprioritised by Asda management to a point we’d say it’s nearly worthless for in-store shopping.
The only consideration may be if you regularly fill up your car at an Asda forecourt, as you can get a 5p per litre fuel voucher with a £40 in store shop. Otherwise, avoid.
How does the Asda Rewards Loyalty Card work?
Asda Rewards works similarly to other supermarket loyalty cards in that you scan a barcode at the till after shopping. However, instead of a physical card, it is managed entirely through the Asda Rewards smartphone app.
Triggering various “Missions” puts money directly into your Asda Rewards “Cashpot.” Once you have money sitting in that pot, you can convert it into discount vouchers to spend in-store or online.
One thing I genuinely like about Asda Rewards is that it doesn’t force you to manually “opt-in” to every single offer like several rival supermarket schemes. You can just scan your app at the till to get the benefits without putting too much thought into it as if you’ve bought something that qualifies for a mission, you’ll automatically be credited for it.
Importantly, I’d just highlight that there is no reward for overall spending with Asda Rewards – only for specific items.
How do I get started with Asda Rewards?
To use Asda Rewards you’ll need to download the app on your phone and register through the app.
You can download the app here for an Apple user.
Or you can download the app here as an Android user.
How do you put money into the Asda Rewards cashpot?
There are two key methods of topping up the Asda Rewards cashpot – some will come from milestones on overall spending.
It’s a little bit complex as a system, but one thing I like about Asda Rewards is that it doesn’t force you to “opt in” to missions and offers like several rival supermarkets loyalty offerings. As a result you can just scan at the till to get most of the benefit without too much thought for 80% of the benefits.
Let’s now break down the specific earning approaches however to explain what they do, and how to maximise them.
I’m going to list the earning methods in the order of how beneficial they are and how much attention I think they’re worth:
What are Asda Rewards Missions?
Asda Rewards “Missions” are specific spending targets where you need to buy items from a designated category (such as bakery products) rather than hitting a total spend on your overall shop.
When the scheme first launched, these missions were incredibly generous (e.g., a £1 cashpot reward for spending £5 in the bakery section). More recently, these have significantly declined in value—we recently saw a mission offering a mere 50p reward for a massive £100 spend!
We suggest keeping an eye on missions to take advantage of them when they naturally align with your shopping habits. If there’s a reward attached to groceries you were going to buy anyway, it makes sense to claim it.
Examples of Asda Rewards Missions:
- Spend £12 at Asda Express and get £2 in your cashpot
- Spend £40 in a transaction and get 5p off every litre of fuel at an Asda Station.
- Spend £5 on Bedding Plants for £1 in your cashpot.
- Rare Special: Spend £50 in one shop to get £15 in your cashpot (This was a rare Christmas special rather than something you should expect to see all the time.).
Missions run for different lengths of time and so different missions will expire at different times. You can see the time remaining inside the cream box in the top-left corner of any mission in the app.
How do I find Missions in the Asda Rewards app?
Click on the “Earn” button in the grey bar at the bottom of the Asda Rewards app. The page that appears will show your currently active missions by default.
How do I cash in my Asda Rewards cashpot?
Once you have money in your cashpot, you must convert it into a voucher to actually spend it.
- Click on the “Spend” button in the grey bar at the bottom of the app.
- Use the slider to select exactly how much of your cashpot you would like to convert into a voucher.
- Once created, your vouchers will appear on the “Wallet” page of the app.
Important: You must scan the specific voucher barcode at the till alongside your standard Asda Rewards barcode for the discount to successfully apply! You cannot just scan your main Rewards card.
Watch the Expiry Dates: Money in your cashpot will expire six months after earning it. It is best to spend it regularly rather than saving it up for a massive Christmas shop. Once converted into a voucher, that voucher will also have a strict expiry date (displayed in the wallet tab).
Can I use Asda Rewards on Fuel/Petrol?
Asda have changed this a few times, but the present rule is that if you spend £40 in store at Asda, you’ll get a voucher in the Asda Rewards app for 5p a litre off fuel as an Asda petrol station.
Previously they provided a cashpot reward of 0.5p per litre which is now gone, and at one stage fuel wasn’t included at all.
If you’re looking for alternatives, we’ve got a great guide to UK fuel loyalty schemes right here!
Overall review: Is Asda Rewards worth it?
Verdict: It’s really hard to recommend Asda Rewards. Whilst you can get something back, missions are the only source of significant return and tend to be so specific you are unlikely to get much back. We would not visit Asda specifically for this loyalty scheme.
Unfortunately every time I’ve updated our review of Asda Rewards I’ve had to downgrade my scoring each time.
When this review was originally written I actually gave 5-stars – at the time Asda Rewards was new and it was so generous, we said it was actually worth diverting your weekly shop to an Asda to take advantage.
Over time the scheme has dropped off further with many key features removed, and is clearly not a priority any more for Asda management. We began deducting stars as the value of missions declined, star rewards (which were the most beneficial part of Asda Rewards) vanished entirely and milestones were removed. Other perks we’d previously called out like a generous Blue Light discount also vanished.
Asda have defended this as focusing on offering everyday value rather than via the loyalty scheme – we’ll let you be the judge of how much that applies.
I’ve now downgraded the app to 1 star – this is based nearly entirely on a good design to the app and what missions there are being easy to use, but the actual real sense of value out of Asda Rewards is unfortunately now incredibly limited.
The one bright spot is that the fuel offer, where you get 5p off a litre after a £40 spend can be worth having.
We also note a number of readers have reported glitches and technical issues which have sometimes led to points not being earned when they should have been.
As a result, we cannot say we think Asda Rewards is worth it under the present approach.
Advantages
- Easy to use as no opt-ins required
- Can earn rewards on fuel
- App well designed
Disadvantages
- Reward value has been slashed repeatedly and now very minimal.
- Blue Light Card discount also removed.
- Not a whole lot of general earning value.
Other FAQ’s about Asda Rewards
Asda Rewards used to have an element called Star Rewards, which gave you money for buying specific products.
It was about the most rewarding piece of Asda Rewards as there were some extremely generous offers – however unfortunately Star Rewards has now been removed as a part of Asda Rewards.
Asda Rewards “Milestones” used to be based on your overall total spending targets (for example, spending £100 in-store over a month to earn a fixed cash reward).
However, if you are looking at your app right now and cannot find them, you are not imagining things. Throughout late 2025 and 2026, Asda effectively phased out general Milestone spending targets for the vast majority of users. The company has shifted its focus back to in-store “Rollback” pricing rather than app rewards, making Milestones virtually non-existent today.
Asda Rewards has now ended its partnership with the Blue Light Card, meaning that you can no longer get an additional discount with a blue light card at Asda.
Yes, Asda Rewards is entirely free although you’ll obviously have to buy some groceries from there in order to get benefit from it!
Yes you can. You’ll still need to download the Asda Rewards app onto your phone, and then use the same sign in details you use for your Asda Groceries online shop – a single sign in applies for both.
The scheme works in exactly the same way online as in store.
Unfortunately they won’t backdate scans, even with an old receipt – so try and always keep it in your head when heading to the tills!
Yes, there’s a Baby and Toddler add-on to the Asda Rewards scheme. We’ve covered this more in our article on UK shops with baby discounts.
How does Asda Rewards compare to other Supermarket loyalty?
And if you’d like to read about other supermarket loyalty schemes, we’ve got a review of Lidl Plus here, a review of MyWaitrose here, a review of Tesco Clubcard here, a review of Morrisons More here and a guide to the Nectar Card here!
And do check out our guide to the best loyalty cards and apps in the UK!
Any questions?
If you’ve got any questions about Asda Rewards, or had some particularly beneficial moneysaving from it we’d absolutely love to hear from you! Just get in touch using the comments below.
And that’s it!
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It is stated milestones 4 and 5 earn £2 reward. Not so, it’s only £1. Milestone 6 is supposed to be £4, again it’s only £1.
Can someone explain pls
Hi Jackie, thanks very much for reading. The actual milestones change each month rather than are consistent (the numbers you’ve mentioned were accurate in the month I originally reviewed Asda Rewards but they’ve made a couple of changes). Previously there were just six milestones earned at £100 spends – this month it’s 10 milestones at £75.
Pluses and minuses with this – it’s now easier to hit the early ones, but the later ones don’t have the larger £4/£5 mentioned before. I think this is a net positive for most, as relatively few people would have been spending the £500/£600 per month needed for the late milestones.
I’ve updated the article to make the variability clearer, and thanks for bringing it to my attention!
Here is my opinion of Asda rewards:
When the App works, it is worth spending your money shopping at ASDA
BUT it often breaks down and the accounts are locked up for 3-4 days before you can use it again
Their contact phone number is a waste of time.
In experience the breakdown usually happens just before a major long weekend or a bank holiday
This timing is convenient for ASDA knowing that shoppers are likely to spend more before a bank holiday so that they (Asda) doesn’t have to give away too much rewards
It’s a complete contrick and waste of time
What happens when you say it’s locking up your accounts, Louis? Haven’t seen this issue myself to date.
Not sure if this has happened to anyone else but when milestones were issued in April mine didn’t appear and haven’t done since. Contacted Asda to ask reason why, no response after 5 emails. I now have just missions on my app – back to Tesco for me. If they can’t even afford the courtesy of an explanation, I refuse to give them my custom.
Last year the system went down. I was unable to log in and customer service was unable to help because I didn’t have an account number. As a result I lost £38 in rewards!
It went down again yesterday and wouldn’t recognise my password this morning when I tried to log on. I requested a password reset. When I tried again a message came up about setting up a temporary account but that all the rewards I’d got up to that point would be lost.
This time it will mean a loss of £55!?! This is appalling customer service.
I’m just looking for the Terms and Conditions to see where I stand. The thing I’ve learned is to cash in vouchers as soon as you have enough in your account.
This seemed a good scheme at first. But the amount of money one has to spend to get a bonus is getting more.
If you have a family if 4 or more I would imagine the limit can be easily reached, but when your a pensioner household of 2 it’s almost impossible to reach any of the criteria by the end of the month.
Today as I stood at the tills I had already got my phone ready not least due to lots of people behind me…no problem. My asda rewards code was ready and showing. After my purchases were reckoned up I went to show my asda rewards code on my phone..alas it had suddenly decided to lock me out. I had spend just under £100 and points cannot be added later. So I have lost out. Once home I have been forced to change my password. Why did that happen?
Personally I think they up the prices for Asda award items and give you back your own money
There’s some argument for this Hugh! Which? has recently published a study calling out how much all the supermarkets are distorting real prices vs. their “loyalty prices.”
Some of the differences are quite stark and it’s hard to see how the non-loyalty prices are justified, beyond providing marketing spin.
Here is a good example of giving you back your own money.
Oral B Pro Expert toothpaste 75ml – £2.25
(£3 – 100ml)
Oral B Pro Expert toothpaste 125ml – £7 (£5.60 – 100ml)
The 125ml is a Star Buy so you get £3.50 in your rewards.
If you take away the discount from the price this gives £3.50 (£2.80 per 100ml)
So now there’s only 20 pence difference per 100ml but you are overpaying by an extra £3.30 to put £3.50 in your rewards.
Hope that makes sense.
Prices and offer confirmed Asda Halifax 15th January 2024
i shop at asda regulaly and since christmas i have earned very little. My friend who shops there occasionly and only buys a few items has earned a lot more by just shopping there 3 times in january Why are you not giving loyal customers the same . It seems very unfair when i shop there at least 3 tines a week and do ninety percent of my shopping there.
Big con not made comman knowledge that you don’t get milestone every month
I shop at Asda every week, and have done so for many years. However, their scheme is not available to me as I don’t have a phone. This, therefore, makes Asda Rewards the worst loyalty scheme of any supermarket.
This reward system started well. Now you earn hardly anything. The Missions are for items you would hardly ever buy and you have to purchase 4 of them.
Spent £85.00 on Saturday and never got one star product. Who spends £30.00 on Detergent over 3 weeks.
You no longer get a weekly spend mission now..
Takes months to get £5 in your cashpot
It started off great and I probably got about £500 in rewards since I joined ( I spend over £200 a week in there)
The whole of September, I got £1.59!!!!!
Sorry Asda, Tesco is getting my business from now on! ….
why can online shoppers using and paying through their computer not be able to access asda rewards ?
Hi Marietta, thanks so much for reading.
I looked into this expecting to find some way you could you Asda Rewards on a computer, but as you say – really weirdly whilst you can definitely earn Asda Rewards with a shop on a computer, the only way to actually sign up and to select vouchers in Asda Rewards to use it practically is by using the app.
I think this is pretty silly – I can’t think of a reason to force routing via app, but I’m afraid I haven’t been able to find any real reason Asda have made this the case.
I would like to say that ASDA was once the very best supermarket. The rewards scheme was second to none. Now, it’s awful. By this time last year, I had saved over £95 to the Christmas saver pot. To date, I have £49 in the pot, and I’ve spent nearly 34% more on my annual shop! They did have a fantastic voucher for £40 (20%) off a NINJA Air Fryer. The voucher could only be used in store. However, finding a store that actually stocked the air fryers was nai-on impossible! The staff in store couldn’t (or wouldn’t) help. The customer services in store, on line and over the telephone were worse than useless – it’s as if they just cannot be bothered to assist these days – and I had to ask a friend to drive me miles away from the closest 3 stores to me to pick up the air fryer. I raised concerns to the CEO re the lack of rewards, and the “NINJA-gate”, only to be met with belligerence. Since the last take over, the people at the top have all but destroyed ASDA. They are treating customers like the customers they are used to dealing with (Petrol station convenience stores), and ruining the shopping experience altogether. It’s shocking!