Last Updated on 11 May 2026 by Dan Wilderness
Hello everyone! Today we’re reviewing Morrisons More (the loyalty scheme of UK Supermarket Morrisons) to see how it stacks up to other Supermarkets and ask our classic question – it is worth it?
Whilst Morrisons isn’t the most common supermarket in my part of the world, I’ve moved near a town that has one and started using therm more frequently. I think one thing that stands out is the focus on fresh produce and counter service in store, and I’ve been pleased with the quality of meat from the butchery counter in particular.
We’ve also been particularly pleased with the Nutmeg products that are part of the children’s ranges, with their clothes being very good quality. Morrisons More has particular benefits for parents to call out which I’ll cover later in this review.
As such, we’ve become particularly keen to understand if using Morrisons More can lead to us making some savings, so on with the review!
(Please note: Loyalty schemes change all the time so whilst everything here is correct at time of writing, there is always potential for slight changes in how schemes work!)
Quick Verdict on Morrisons More
Morrisons More is something of an outlier in that it provides rewards on a per-product rather than a total spending basis. This is a bit odd and whilst the vouchers and opt-ins mean there’s value to be had in the scheme, it leaves it as a middling option when it comes to supermarket loyalty.
How does Morrisons More work?
Morrisons More is a points based loyalty scheme where you earn points on your entire shop or buy fuel from Morrisons, which can then be redeemed for vouchers giving you money off your shopping.
Previously, the Morrisons More scheme only rewarded you for buying very specific products (which were usually targeted on counter service) – but in response to feedback Morrisons changed this to being a reward on all products. Whilst the old approach offered some really good rewards at the counter we feel it’s been a good move, as people definitely found the old model confusing.
Once you’ve earned enough points, you can convert these to a voucher (a Morrisons Fiver) to get money off your shop.
How much are Morrisons More points worth?
Each Morrisons More point has an effective value of 0.1p.
To redeem, Morrisons More awards a £5 voucher for every 5,000 points. Therefore, 1,000 Morrisons points are worth exactly £1.
Where can I earn Morrisons More Points?
You can earn Morrisons More Points:
- When shopping in-store at Morrisons
- When ordering for delivery or collection from the Morrisons Website
- When ordering Morrisons items through Amazon as part of their partnership. (Note: You must link your More card to your Amazon profile on their website).
- At Morrisons branded fuel stations
- At some Morrisons Daily Stores (you can find a list of eligible shops here on the Morrisons website, but it’s a PDF so you’ll need to search for specific stores manually).
How to earn points with Morrisons More
There are four key potential ways of earning points benefits through the Morrisons More scheme – a base earnings rate on your shop and then using the Points Booster scheme to earn more on specific items.
Morrisons More Points on Entire Shop
As is standard for UK supermarket loyalty scheme, you’ll earn points when you buy all items in store.
However earning with Morrisons More is product based – you’ll earn points at a fixed rate of 5 points per product (a equivalent value of 0.5p), irrespective of how much that product costs.
This is different because most points based rival supermarket schemes (Clubcard, Nectar etc) reward you based on how much that product costs.
It’s a slightly strange approach which we think is generally not particularly in your favour, as buying larger items such as meat which are significantly more expensive will earn you exactly the same amount of base points as a banana.
Morrisons More Point Boosters
Morrisons More becomes more generous when it comes to their point booster scheme.
These are effectively monthly spending challenges based against specific Morrisons ranges, usually their own brand items but occasionally you’ll also get some on branded goods. You’ll need to opt in on a monthly basis to benefit from this.
The Points Boosters start and end and end with each calendar month, rather than the date you’ve opted in to them at.
When you opt in to a specific points boosts, spending certain amount on that range will trigger giving you extra points.
For instance in the example image below I’ve opted into the “All Morrisons Yoghurts” range – if I spend £3 on those products, I’ll get an additional 400 points. If I buy more later in the month to a point I’ve spent £6 on the range I’ll get a further 900 points etc.
I’m presently getting presented with 20 options for points boost range choices, of which I can select 10 each month. There’s quite a variety of options so I can usually find something that relates to something I actually want to buy in there.
My tip is to wait until you’re in store, and remember to opt in before you go to the tills but once you know what’s in your basket – that way you can get the benefits on the stuff you’re buying anyhow.
This is where Morrisons More is at it’s best and most generous, as you can earn some large amounts of points quite quickly. However it does require you to focus you on your spend quite specifically on the relevant items.
How do I activate Morrisons More Points Boosters?
How to activate Morrisons More Points Boosters
- Go to the My Offers tab in the Morrisons More App
Open the Morrisons App and select My Offers in the grey bar at the bottom
- Go into Points Boosters
The Points Boosters offer is often found at the bottom of the My Offers page. Once you’ve found it click “View Boosters”.
- Select your Points Boosters (Up to 10)
Hit select next to up to 10 Points Boosters that appeal to you. We recommend reading through the full list before opting into any Points Boosters, and then selecting the ones most likely to apply to your monthly shopping
- Spend in store as normal to earn
Once the points boosters is activated, just spend in store as normal and don’t forget to scan your More Card. Any eligible spending will be credited to your Boosters automatically.
Morrisons More Points on Fuel Purchases
You’ll earn 5 points (an effective 0.5p) for every litre of fuel you’ll fill up with at a Morrisons branded petrol station.
Morrisons have in the past run some promotions where you get a money off fuel voucher after hitting a spend target in store, so it’s worth keeping an eye out for these.
And if you’re looking for money off fuel generally, make sure to check out our article on the best UK fuel loyalty schemes.
Morrisons More Points with Earning Partners
You can also earn Morrisons More points by shopping with various other brands via the Morrisons website, with the earnings rate specific to each partner.
We do not recommend using this – it’s effectively a cashback site where you’re locked into getting Morrisons More points as your payout. You will nearly always earn more by doing the same thing via TopCashback or QuidCo, so we suggest using those instead. (The links are to our reviews of both services).
Morrisons More Offers
Morrisons More also gives you access to a few offers where purchasing an item or hitting a spend target will give you a either points or a straight in store discount. These tend to be instant without the need to hit certain spending like the points boosters.
For instance, I presently have an offer that I’ll receive 250 More Points the next time I buy bread in store.
These extra offers are usually smal (although I had one for 25% off all fruit and veg which is a nice save on a bigger weekly shop) – but always nice to have when it’s something you’d be buying anyhow or a swap that proves worthwhile to have.
You do need to opt in for Rewards offers – you can do this by going into the app or website and selecting the My Offers tab. You can then hit Activate for each offer or if you scroll right to the bottom, there’s a helpful activate all offers button.
As a nice new extra Morrisons now will let you apply an offer retrospectively if you forgot to activate it. You’ll need to have used your More card and it can only be on your last shop.
To do this, just go to the offers page and select “Did you Forget to Activate Offers?”
Redeeming Morrisons More Points
Once you’ve earned 5000 Morrisons More points, redeeming is easy. Just select the Fiver section of the App or website and choose to redeem your points.
You can select to do this as a Digital Fiver or a physical voucher which will print out next time you’re in shop.
If you select a Digital Fiver, it will automatically apply to your next qualifying shop.
Just be aware that Digital Fivers have a relatively short expiry once converted of only 3 months. Physcial Fivers have an expiry of 12 months once printed.
Morrisons More Baby and Toddler Club
Morrisons also feature an additional set of rewards for parents in the form of Baby and Toddler Club, an opt in service. This creates some additional offers specific to likely parental spend.
For instance I am near guaranteed to get a Points Boosters related to the Nutmeg range of Morrison’s nappies and children’s products, and I’ve got some extra offers listed as specific to Baby and Toddler Club on fruit. Since my wife and I have had our son, we actively keep an eye out for any offers which are particularly beneficial as Morrisons Nutmeg range can tend to be rather good.
We think this is great, and we’ve listed Morrisons More in our list of UK shops with baby discounts as a result which may be of interest to parents.
How do I sign up to Morrisons More Baby and Toddler Club?
Select the profile icon in the top right of the Morrisons More app. Scrolling down you should see an option for clubs. Click this, and then you can register for Baby and Toddler Club on the following screen.
What age does my child have to be to sign up to Baby and Toddler Club?
Children up to 5 are eligible to be registered for Morrisons Baby and Toddler Club.
How do I sign up for Morrisons More?
You can either sign up via the Morrisons More app or though the Morrisons website.
You can sign up at the Morrisons website here.
You can find the app on the Apple App Store here.
You can find the app on the Android App Store here.
Overall Review of Morrisons More
Verdict: Points being awarded on a per-product rather than spend basis limits reward, but Morrisons More can be rewarding if you focus on the points boosters.
There are aspects we definitely like in Morrisons More – the app is well really well designed and pretty each to use and see progress.
The Points Boosters scheme is a high point – there’s lots of choice of offers and being able to select 10 is fairly generous. Some Boosters are better than others, but you can earn fairly generously from this part of Morrisons More, albiet you have to remember to opt-in and it requires fairly focused spending.
However we think the decision to give points on a per product basis rather than shop value basis for your general spend is a strange one. It means you aren’t rewarded more for more expensive purchases, which doesn’t help you and ironically doesn’t really help Morrisons either. It limits the value of the scheme and we deducted a couple of stars for this.
In conclusion we don’t think Morrisons More is a bad scheme, but we don’t think there’s enough to divert you from other supermarkets either.
Advantages
- Some generous earning opportunities to be found with Points Boost
- Can earn points on fuel
- Ability to convert points into Fivers easily redeemable
- App generally well designed
Disadvantages
- Earning is on a per-product basis limiting reward.
- Earnings rate outside Points Boosters is just ok.
- Digital Fivers expire quickly (3 months)
FAQ’s about Morrisons More
5,000 points = £5 voucher, redeemable in-store or online.
Yep, just login to your Morrisons account and use the same login details. You can also fully manage your account and see any offers via the website as well.
Morrisons has a previously loyalty scheme called MyMorrisons – it no longer exists and has been completely replaced by Morrisons More.
Any points that have been earned but not converted into a “Fiver” voucher will expire 12 months after earning them.
If you’ve got a voucher issued at till, it’s valid for 12 months from printing. If you create a Fiver voucher in app or via your Morrisons website account, it’s only valid for 3 months, so definitely worth spending quickly!
You can link your physical Morrisons More card to a digital one in the app and have all rewards appear in the app when registering.
You can also request a plastic card if you’d prefer one within the app or website.
Go to the Morrisons Page on Amazon and scroll down – if you haven’t linked your card you’ll see a banner inviting you to do so. Click, then enter your More Card number.
Unfortunately these have now been discontinued as part of Morrisons More, with only Baby and Toddler club remaining.
How does Morrisons More compare to other UK Supermarket loyalty?
Morrisons More vs. Tesco Clubcard vs Nectar.
Of the other spend-for-points type loyalty schemes, Morrisons More has a lower based earnings rate than the Tesco Clubcard (0.5% vs 1%), and the same base rate as a Nectar card.
However, use of Points Boosters have potential to take earnings rates beyond both scheme – but this really depends what offers you as as to the extent of that.
UK Supermarket Loyalty Reviews
And if you’d like to read about other UK supermarket loyalty schemes, we’ve got a review of Lidl Plus here, a review of Tesco Clubcard here, a review of Asda Rewards here, a review of MyWaitrose here and a guide to if a Nectar Card is worth it here.
Any questions?
Do you have any questions about the scheme? We’d also love to hear your thoughts on your experiences and any big savings or issues – just leave a note in the comments below!
And that’s it!
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I have had a regular doorstep delivery, made over the phone, for about 2 years now. Would I benefit from having a More Card?
I have never enquired about a More Card before that I can recall.
Hi Edna, thank you for reading and reaching out.
I confess I’m not 100% certain on phone orders. Thinking about it, there’s no reason why a Morrisons More card couldn’t be applied on the phone – for collecting point as I’d expect this to be processed behind the scenes in the same way as an online order. What I think is more uncertain is how you’d apply your money-off vouchers after collecting points, and if the staff would have to activate that side – if that’s possible, I believe you could benefit.
I’d suggest enquiring with Morrisons the team over the phone what’s possible here, and sorry I can’t give you a clearer answer.
Personally without those collectors offers n the occasional personal offer your still end up spending £100 – £200 on just getting 100 points as that requires about 20 items brought n if it’s a normal shop that’ll be about what you would spend
Downloading fiver vouchers is awful, doe not work. The more app is glitzy but pretty useless
I think the savings are good but need too many points for a fiver the Tesco card gives you more and don’t have to stack up thousands of points for a fiver
I’ve found the More card totally useless. They make it almost impossible to convert points, and you have to do it online – even then you can’t see what you’re getting, if anything. The points have almost zero value anyway. You don’t get points for everything you buy, and more often a full shop has no points at all. Tesco loyalty card is vastly more efficient and works with every shop, i.e. instant savings and no having to mess around with a complicated app. In a year I earned about £5 with Morrisons, with Tesco I earn more than £5 with every shop!
The ‘Point Booster’ function feels entirely useless and i think simply designed to make you spend more on items you likely dont need. I have been trying it out for a while and have a big fat 0 points from the entire experience even after typical weekly spends of around £150-200 mark. Often allocated boosters are for rival items than ones you would typically buy, i.e. own brand Vs branded, making many ‘pointless’. For the point boosters which are relevant, i would have to purchase more of a given item, sometimes double my purchases, for a typical month to meet the target spend for points. Given the increasing cost of living and supermarket prices, i am not prepared to do this.
Given the supermarkets have information on our spending habits every time we scan the card, the cynic in me would say this is all premeditated and part of a marketing strategy over rewarding customers. Also the boosters expire after a month, which again fuels my cynicism about this being an exercise to push customers to make more purchases through FOMO, rather than rewarding for your standard purchases and loyalty.