Hello everyone! Healthy Asian-influenced chain Itsu recently launched a new loyalty scheme in the form the ability to collect an “Itsu Butterfly” with making a purchase. Today we’re investigating further with a review of the Itsu Butterfly loyalty scheme and asking our classic question – is it worth it?
What is the Itsu Butterfly Loyalty scheme?
The Itsu Butterfly loyalty scheme is a classic stamp collect loyalty scheme using the Itsu app.
When making a purchase at a till or one of the electronic kiosks, scan your loyalty barcode and you’ll automatically earn an Itsu butterfly when spending £5 on any item.
Once you’ve earned seven Itsu butterflies, you can cash this in for a reward.
What can I get with the Itsu Butterfly Loyalty Scheme?
Once you’ve got your seven Itsu butterflies, the choice of what you can pick as a loyalty benefit is pretty generous.
You can choose to receive one of the following:
- An “eat beautiful” sushi or salad box
- Any rice or noodle bowl
- A gyoza pack
- A bao pack
- A snack
- A drink
Basically this translates as most items on the Itsu menu except the sharing platters…
What is the best way to use Itsu Butterfly Loyalty?
If you’ve earned a reward, then going with a sushi box, a salad or a rice pot are the best option in terms of getting value. At the higher end these cost up to £10, with most in the £7-9 mark, clearly better value than a drink.
What is the earnings rate from Itsu Butterfly Loyalty?
Absolutely – the items you can cash in your reward for are relatively high value ones and fairly unrestricted in nature, which is quite rare for a loyalty scheme.
How do I sign up to Itsu Butterfly Loyalty?
If you enter code 66950 when signing up you’ll get a free butterfly!
Overall Review of Itsu Butterfly Loyalty
Absolutely worth it, even if you only visit Itsu on a semi-regular basis.
The items you can cash in your reward for are relatively high value ones and fairly unrestricted in nature, which is quite rare for a loyalty scheme. At only 7 visits to earn a reward, the Itsu Butterfly loyalty is also more generous than a lot of peers in how frequently you get rewards.
Finally, the app and loyalty scheme are easy to use and well designed visually – thought has clearly gone into it.
If you have any questions about the Itsu Butterfly loyalty scheme or even just want to tell us your favourite dish at Itsu then just drop us a note in the comments below!