Last Updated on 9 June 2025 by Dan Wilderness
Hello all! Today I’m going to introduce you to the wonderful world of saving money through Shareholder Perks – it’s a great way to combine the world of moneysaving and investing!
As ever – our normal note that we take care with what we write on this site but it is not official “financial advice” and whatever investments and savings you enter need to be right for your circumstances. We always suggest doing your own further research. If you’re in doubt about anything, it’s worth consulting a regulated and reputable financial advisor who can provide tailored advice built for you.
Unbiased is a resource that can help you match with an advisor who matches your needs.
Important: With regard to this article, all information is written solely with regard to detailing the shareholder perks and how you can qualify for them. This means we haven’t assessed the underlying shares as investment opportunities. and you should be aware that once purchased the value of your underlying investment could fluctuate.
Shareholder Perks are usually provided in the form of discount vouchers given by the company you own shares is as a thank you for being a shareholder.
The company themselves will usually issue these once a year to registered shareholders. The reason for this is largely administrative – the share registar will have to match you and the ownership of your shares to prove you’re entitled to the discounts.
It’s not an area where technology has particularly kept up, and so tends to be quite manual both for your broker and the companies to administrate.
The individual company will set the requirement on how many shares you’ll need to hold to qualify for Shareholder Perks. In many cases, it can be a low as a single share!
Where the amount of shares you need to qualify for shareholder perks is known, we’ve published these in our list of UK companies below.
No, you’ll generally need to have a single name shareholding to qualify for any Shareholder Perks.
Not always.
Given claiming a shareholder perk is administratively heavy on behalf of the brokerage, some of the discount brokers don’t allow you to claim perks.
It’s worth contacting your broker or researching shareholder perks on their websites to check their policy, but we’ve summarised some positions of better known UK Brokers:
Hargreaves Lansdown – Allows shareholder perks to be claimed, but you’ll need to e-mail or call them.
FreeTrade – Presently do not allow shareholder perks to be claimed.
AJ Bell – Presently do not allow shareholder perks to be claimed.
Fidelity – Provide a page to allow you to self-claim shareholder perks
Trading 212 – Presently do not allow shareholder perks to be claimed.
All companies in this this are correct at time of writing, but we’d suggest double-checking them yourself.
Out of practicality, we’re only focusing on UK Companies of a reasonable size. If you have any others or think any of your information is out of date, we’d appreciate if you could let us know in the comments below.
Minimum shares needed: 1
Qualifying date: Around April each year
Perk details: You’ll get a privilege card giving a 15% discount on Adnams store purchases and on meals and accommodation at Adnams hotels.
Qualifying date: N/A
Perk details: You’ll get a discount of 35% off the recommended retail price of all Bloomsbury books
Minimum shares needed: Single Certificated shareholders only (Owing to need for certification, most brokers won’t actually be able to claim this one, even when they generally allow shareholder perks).
Qualifying date: N/A
Perk details: Discounts on a variety of products and services.
Minimum shares needed: 100 or more
Qualifying date: N/A
Perk details: You’ll receive on-board credit for your cruise. (Specifics depend on the specific cruise you’re taking – you’ll need details of this).
Minimum shares needed: 1
Qualifying date: N/A
Perk details: If you’ve got between 1 and 1999 shares – a Silver shareholder – you’ll receive an annual 25% discount voucher. I
If you’ve got 2000 shares or more – a Gold shareholder – you’ll receive various discounts off a number of products and services, including up to 33% off wine. All benefits are communicated to shareholders by email.
Minimum shares needed: 1000
Qualifying date: N/A
Perk details: You’ll get a shareholder indulgence card giving 15% discount on food and drink and a 10% discount in any of Fuller’s hotels.
Minimum shares needed: 1
Qualifying date: N/A
Perk details: You’ll get a 15% discount across the Discount Dragon, Nutricircle and Boop Beauty brands.
Minimum shares needed: 1,000
Qualifying date: N/A
Perk details: You’ll get a 20% discount on passenger and car ferry services between Ireland and Britain, a 10% discount on passenger and car ferry services between Ireland and France, and a 5% discount on Irish Ferries inclusive package holidays.
Minimum shares needed: 1
Qualifying date: N/A
Perk details: For a full list of shareholder offers please visit their website
Minimum shares needed: 1
Qualifying date: A set (but variable) date in November at year end.
Perk details: A set of shareholder discounts vouchers.
Minimum shares needed: 500
Perk details: Shareholders who hold 500 or more Marstons Plc Ordinary shares are entitled to receive a booklet of vouchers. The vouchers provide you with 30% off food at participating pubs.
Minimum shares needed: 1
Perk details: You’ll get a book of vouchers, each giving 20% off the total bill in their pubs and restaurants.
Minimum shares needed: 100
Qualifying date: 1 April each year
Perk details: You’ll get a voucher giving a 25% discount against one purchase, without limit, of full price goods in Next retail stores valid until 31 October in the qualifying year
Minimum shares needed: 100 or more
Qualifying date: N/A
Perk details: You’ll receive on-board credit. The amount you’ll get depends on the duration of the cruise.
Minimum shares needed: 1
Qualifying date: N/A
Perk details: You’ll get discounts on package holidays booked through the company’s subsidiary Wotton Travel
Minimum shares needed: 250
Qualifying date: Around April each year
Perk details: You’ll get a book of vouchers, each giving 25% off the total bill in a number of their pubs and restaurants
Minimum shares needed: 100
Qualifying date: N/A
Perk details: You’ll get 25% off storage and 20% off merchandise, as long as you’re a new Safestore customer
How to receive perk: If you hold this share with us, please send us a secure message and we’ll arrange for you to receive it.
Minimum shares needed: 100
Qualifying date: Around October each year
Perk details: If you’ve got 100-2999 shares you’ll get a Gold privilege card. If you’ve got 3000 shares or more you’ll get a Black privilege card. Each card gives various levels of discount off food & accommodation in their hotels and discounts in their visitor centre.
Minimum shares needed: 1500
Qualifying date: N/A
Perk details: You’ll get a special tariff that’s approximately 10% lower than the standard and a 10% rebate on non-energy services.
Minimum shares needed: 64
Qualifying date: N/A
Perk details: You’ll get a shareholder benefit card which gives free breakfasts in Premier Inns and a 10% discount in Whitbread restaurants
Minimum shares needed: 1
Qualifying date: N/A
Perk details: You’ll get discounts and offers mailed to you from time to time.
Any questions?
If you regularly benefit from Shareholder perks, or have questions about claiming them please do get in touch – we’d love to hear from you in the comments below!
And that’s it!
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