This Cookie Policy explains how The Financial Wilderness (“we”, “us”, “our”) uses cookies and similar technologies on https://www.thefinancialwilderness.com/ (“the Site”).
Under UK PECR and UK GDPR, we must: (a) tell you we use cookies, (b) explain what they do and why, and (c) obtain your consent before placing non-essential cookies (e.g., analytics/advertising). Essential cookies that are strictly necessary to provide a service you request do not require consent.
If anything in this policy conflicts with our Privacy Policy, this policy controls for cookie-related matters.
What are cookies?
Cookies are small text files placed on your device. We also use similar technologies (e.g., local storage, pixels) that are treated like cookies under PECR.
How we use cookies
We use cookies to:
- make the Site work (security, core WordPress functionality, preferences);
- measure and improve performance (aggregated analytics via GA4 and Jetpack);
- support first-party audience features provided by Grow by Mediavine (e.g., logged-in/engagement tools).
Non-essential cookies only run if you give consent.
Your choices
- Cookie banner / settings: You can accept or reject non-essential cookies at any time via [Cookie Settings] (replace this with your CMP/settings link or button).
- Browser controls: You can block or delete cookies in your browser. Doing so may impact Site functionality.
Legal bases
- Essential cookies: our legitimate interests in running a secure, functional website.
- All other cookies: your consent (you can withdraw it any time via Cookie Settings).
Cookies we use
es.
1) Strictly Necessary (no consent required)
| Name | Provider | Purpose | Typical Duration |
|---|---|---|---|
wordpress_test_cookie | WordPress | Checks whether the browser accepts cookies (core functionality). | Session. |
wordpress_logged_in_[hash], wordpress_[hash], wordpress_sec_* | WordPress | Authentication/keep you logged in (admins/editors). | Session/short-term. |
wp-settings-*, wp-settings-time-* | WordPress | Stores admin/dashboard (and some interface) preferences for logged-in users. | Up to ~1 year. |
(Regular readers who are not logged in to WordPress generally won’t receive the login/admin cookies.)
2) Performance & Analytics (consent)
| Name | Provider | Purpose | Typical Duration |
|---|---|---|---|
_ga | Google Analytics 4 | Distinguishes users for aggregated usage statistics. | 2 years. |
_ga_<container-id> | Google Analytics 4 | Persists session state for GA4 measurement. | 2 years. |
tk_ai, tk_qs (set only if specific Jetpack features are enabled, e.g., Instant Search/WooCommerce Analytics) | Jetpack/Automattic | Anonymous IDs/queries used for Jetpack analytics features. | Session. |
3) Functional / Engagement (consent)
4) Comments & Subscriptions
| Name | Provider | Purpose | Typical Duration |
|---|---|---|---|
comment_author[hash], comment_author_email[hash], comment_author_url[hash] | Jetpack/Automattic | Remembers a commenter’s details for convenience on return visits. | Long-lived (as set by Jetpack). |
jetpack_blog_subscribe_[post_id], jetpack_comments_subscribe_[post_id] | Jetpack/Automattic | Remembers subscribe choices for site/posts. | Long-lived (as set by Jetpack). |
Third-party cookies
Some cookies are set by third parties (e.g., analytics or engagement providers listed above). Where possible, we control whether they load based on your consent; their processing is governed by their own policies.
For GA4 cookies and usage details, see Google’s documentation; for Jetpack cookies, see Jetpack’s support page; for Grow, see Mediavine/Journey documentation.
How long do cookies last?
Cookies are either session (deleted when you close your browser) or persistent (remain until they expire or you delete them). Expiry varies by cookie and provider; see the tables above and linked provider documentation for typical durations. Google Help
Changes to this policy
We may update this policy to reflect changes to our cookies, vendors, or legal requirements. We’ll post the updated version here with a new “Last updated” date.
Contact us
Questions about this policy or your choices?
- Use our Contact page: https://www.thefinancialwilderness.com/contact/
